Authors

Michael Wade is the Cisco Chair in Digital Business Transformation and a Professor of Innovation and Strategy at IMD Business School.

He is the Director of the Global Center for Digital Business Transformation, an IMD and Cisco Initiative. Michael has more than 100 articles and presentations to his credit in leading academic journals and conferences, and has written seven books and more than 20 case studies based on his experience working with organizations. He directs the following IMD executive programs: Leading Digital Business Transformation, Digital Execution, and Digital Transformation for Boards. He has designed several customized programs for companies such as Credit Suisse, Vodafone, Maersk, Gazprom, PSA Peugeot Citroën, and Cartier. A consortium of Swiss newspapers named him one of the country’s top 10 digital thought leaders in 2016 and 2017. Professor Wade has provided consulting services, executive education, and expert evaluations to public and private sector organizations, including IBM, LVMH, Nestlé, Google, and Novartis. He obtained Honors BA, MBA, and PhD degrees from the Richard Ivey School of Business, University of Western Ontario, Canada. He has lived and worked in seven countries and currently resides with his family in Switzerland.

James Macaulay is Senior Director, Customer Transformation, at Cisco and is a visiting scholar at the Global Center for Digital Business Transformation.

James is co-author of the new book Orchestrating Transformation: How to Deliver Winning Performance with a Connected Approach to Change, as well as 2016’s award-winning Digital Vortex: How Today’s Market Leaders Can Beat Disruptive Competitors at Their Own Game. With more than two decades of high-tech experience and an extensive body of publications, he has been a pioneer in defining digital market transitions and their implications for organizations. A professional researcher, consultant, and transformation practitioner, he regularly works with companies around the world to design their digital-change roadmaps. Prior to Cisco, James spent seven years as an entrepreneur, running a consulting startup focused on high-tech market research and strategy. He has managed technology research portfolios in both the private and public sectors, having served as an analyst with Gartner in Silicon Valley and the Canadian Department of Foreign Affairs and International Trade in Brussels. James holds a BA (with honors) from Dalhousie University and an MA from the University of Toronto, both in political science. He currently resides in British Columbia with his wife and two children.

Andy Noronha is a Director with the Cisco Office of Inclusion & Collaboration and a visiting scholar at the Global Center for Digital Business Transformation.

He is co-author of the book Digital Vortex: How Today’s Market Leaders Can Beat Disruptive Competitors at Their Own Game. Andy develops research and insights that help guide the future of digitization for Cisco and its customers. He also works with executives from companies seeking to remain competitive in an era of digital disruption. He started his career as an analyst at Gartner, and later co-founded a market research and consulting firm serving technology vendors. Andy holds a BS in bioengineering from the University of California, Berkeley. He lives in Southern California with his wife and two children.

Joel Barbier is a Director, Customer Transformation in Cisco Operations and a visiting scholar at the Global Center for Digital Business Transformation.

Joel is co-author of the new book Orchestrating Transformation: How to Deliver Winning Performance with a Connected Approach to Change, and was a key contributor to 2016’s award-winning Digital Vortex: How Today’s Market Leaders Can Beat Disruptive Competitors at Their Own Game. He develops strategic insights and business value frameworks that help guide Cisco’s digital transformation and investments for its customers. Prior to joining the Customer Transformation team, Joel managed the Global Research and Economics Practice of Cisco Consulting Services, where he formulated business and technology strategy for Global 1000 firms and helped them quantify value opportunities in the digital economy. Joel began his career as a mergers and acquisitions analyst for Gaz de France in Berlin during the East German industry privatization. He subsequently worked as the financial controller at L’Oréal‘s Gemey-Maybelline subsidiary in Paris. Joel holds an MBA in Finance from the Community of European Management School, delivered by the University of Cologne, Germany; and an MS from the HEC Graduate School of Management in Paris. He currently lives in Palo Alto, California with his wife, and has four children.